Disclaimer: nascent-minds is dedicated to providing an ethical tutoring service. We don't provide any sort Branding Dissertation of writing services.. We will not breach university or /10() Topic With Mini-Proposal (Paid Service) Undergraduate: £30 ( Words) Master: £45 ( Words) Doctoral: £70 ( Words) Along with a topic, you will Get 1 1) Working title of your dissertation (subject to change) THE IMPORTANCE OF DIGITAL BRANDING IN LUXURY COSMETICS - A CONSUMER PERCEPTION IN UAE 2) Information gathered to research topic: Digital marketing is the growing phenomenon that is capturing the attention of many blogger.comted Reading Time: 12 mins
Branding Dissertation Topics List (30 Examples) For Academic Research
To browse Academia. edu and the wider branding dissertation faster and more securely, please take a few seconds to upgrade your browser. Skip to main content. edu no longer supports Internet Explorer. Log In Sign Up. Download Free PDF. My Final Dissertation : "Does the brand itself establishes its identity or is it the consumer which defines the identity of the brand".
Fatahyab Rehman, branding dissertation. Download PDF. Download Full PDF Package This paper. A short branding dissertation of this paper. READ PAPER. Does the brand itself establish its identity or, is it the consumer which defines the identity of a brand? Mahroosh Haider Ali and Gemma Sharpe for branding dissertation me patiently through my dissertation. I am thankful to Ms.
Sheeraz Wania, Mr. Sohail Zuberi, Mr Shariq Chhapra, and Mr. Qazi Fazli Azeem for being so helpful and providing me with suitable and useful reading material for my research. I am also very grateful to Uzair Amirali Lakdawalla from AAG TV for providing me in-depth details about their channel. And last but not the least I am very thankful to all my friends and teachers who have been so generous in providing me with their precious time. ii Abstract Brands are everywhere, and their existence makes them different from one another.
I have selected AAG TV as my case study, for brand identity; I have researched and collected data branding dissertation different books on brands and brand identity, interviews, published reports, and relevant people, branding dissertation. iii CONTENTS Abstract Chapter 1: Introduction 01 Chapter 2: Literature Review 03 2.
I choose this topic because I think brand identity is a factor no one can neglect, one way or the other every individual is connected to a brand which has an identity in the market, either it is a product or a service of some sort. We are surrounded by thousands of different brands that convey their messages directly or indirectly.
We might be affected by them in our everyday life either through advertising via various mediums or through social interaction, yet gaining attention of potential customers and buyers or reinforcing the brand has become difficult due to increasing competition. Marketing Management. This paper also talks about how any product or business strives to survive amongst others in terms of developing an identity and maintaining it, there is a whole team in creating the identity of a brand, different departments as a group of individuals work hard in bringing the image of a brand to their consumers.
How a brand projects or positions itself in its target market, affects how consumers respond to it ultimately. Many big agencies and companies invest heavily in understanding their consumers. Consumers themselves may also provide feedback on specifics about the design or the product to get what they really want.
Also the literature review will include the historical, theoretical, practical background to the topic of branding, and all the texts that I am reading will be included in the chapter. Companies may focus on brand identity because if a brand does not develop an identity, branding dissertation, it cannot be considered as a brand.
Branding dissertation is a huge competition in the market place and the brands are working hard to make their brand stand out. It is all about how the brand expresses branding dissertation presents itself, and makes it unique for the consumer to choose it over other brands. Branding dissertation what consumers think of brand in the back of their mind. Author has stated how Brand identity enables a brand to create a perceived visual and emotional connection with the consumer.
It is about understanding business. A lack of knowledge about branding strategies can kill the brand identity, before it is born. I totally agree with the author here because Brand is not a single thing, it includes all the design aspects, for example; name, logo, design, typeface, colour of the logo, and many other design elements which make a branding dissertation look different from other brands, the magic of effective branding is how a brand wants to be perceived, branding dissertation, branding dissertation changing its identity and the vision of the target branding dissertation. Lots of powerful brand-driven advertising makes a successful marketing strategy for any company.
Another Strategy is to be loyal to your consumers, because once you are loyal to your branding dissertation than a consumer will never break that trust of being loyal to you. The brand should know what a consumer is expecting by going through this experience of trust.
The most important thing is the relationship between the brand and the consumer, and how they treat each other; a brand should focus on the relationship with the consumers, so that in future it never breaks. And how a brand motivates the consumer to buy their product, branding dissertation, after all, the consumer is the one who breaks or makes the brand. The team can include different people from different backgrounds, for example a Branding dissertation Manager is a Branding dissertation who has marketing responsibilities to develop and execute marketing programs branding dissertation increase branding dissertation identity and awareness for a specific product Talking about the target audience, it is a group of people or customers that are designed by the brand from the marketing and advertising point of view, target audience for diverse brands may differ.
For example, if a company that sells diapers is focusing on babies of age less than three, they will target mothers who would obviously be making the purchasing decision. It totally depends upon how a consumer looks up to the brand, why he gets addicted to it, what makes a consumer buy a product branding dissertation and again, and how to make a consumer loyal to the brand.
All these terms come under the advertising strategies on which advertising agencies and the people behind them work hard for a brand to establish its identity. The advertising strategy including TV commercials, print ads, ambient ads, billboard ads, radio ads, and other forms of advertising plays a major role in bringing attention to the brand somehow.
AAG TV has now become a popular TV channel which has been focusing on the youth to discover themselves by challenging them to have a new experience, and it is basically the branding dissertation colourful and lively brand which gives youth, the power to branding dissertation, fulfil their dreams by showing them what they want to see, educating them and bringing the awareness. As Uzair Amir Ali Lakdawalla Associate Manager in the Marketing Department at AAG TV in his interview14 said that their main focus is on the youth segment, which has been ignored for some time, and to bring up something which has been ignored was the sole statement of AAG TV, branding dissertation spending these years in the advertising and media industry AAG has created an image on the youth which cannot be ignored.
They know what they are showing and what entertainment they are providing to their youth, branding dissertation. Fatahyab 9 the target audience then who would you sell your brand to and if you are the target audience then who would you buy as a consumer. Depending on the less branding, more branding, branding dissertation, effective branding or re-branding, re- branding is done when the brand team thinks that in the market, the image of the product or a brand is not ascending, branding dissertation, and from the marketing point of view, due to lack of something in the strategies or may branding dissertation the image, logo, branding dissertation, icon, symbol, price, packaging and other things as well, branding dissertation.
The reason I picked Chhapra is that he is closely related to brands and has been working in media for so many years and has great knowledge about brand identity in market.
He teaches illustration and history of graphic design at Branding dissertation Valley School of Art and Architecture. His knowledge about brands and the core values of brands is a guide to my dissertation, branding dissertation, as Scott M, branding dissertation.
Because my topic is relevant to youth, as AAG TV is a youth oriented channel. So taking interviews and getting questionnaire filled was a good idea, branding dissertation, branding dissertation doing this I got different opinions from the people who makes the brand and the consumers.
The idea was to explore the topic further more to get the better and accurate result. I read the articles online focusing on the branding or the brand identity, branding dissertation, research through books, in which I found some relevant topics to my dissertation topic, branding dissertation.
FINDINGS: This chapter include different data collection of the research I have been doing so far, I have gone through some surveys regarding the topic of branding dissertation dissertation and have taken interviews from the people who are not only relevant to my topic of dissertation, but have thorough understanding of the term, brand identity. Survey was conducted on Friday, branding dissertation, January 13, The questionnaire focused on branding dissertation brand identity and mainly on AAG TV, as what the youth think of AAG TV.
I selected the question which I think was relevant to my research and findings, as Branding dissertation am working on the brand identity and focusing on AAG TV, I was anxious to know in detail and behind the screen answers.
Survey was developed for the people who watch television including different age group from eighteen to twenty-six and has been filled by people. F a t a h y a b 13 questions were given to answer. The reason i took survey from different age groups and genders is to categorize dissimilar thoughts about the brand identity and their views on AAG TV. SURVEY RESULT: Question no 1: What type of TV shows do you watch the most? Here is the result branding dissertation what sort of TV channel people usually watch.
The answers I got from the survey were; Creative, Rejuvenating, Selfish, branding dissertation, Youth, Excitement, Power, Bold, Want to be youth, Boring, Fire. This interrogation required an expressive answer consequently; I am mentioning a few answers as they were.
People have shared their views on AAG TV as to how they perceive it as a channel; hence, they all have their own positive or negative views about it. From the survey I got to know that mostly people watch all kinds of channels. By this survey, the main point which I came across is the target audience. A brand should decide the age group of their target market first; by focusing on the age group it is easier to cater the brand to a certain age group.
In this chapter I am going to analyse the result from my branding dissertation so branding dissertation. I got to know that in every brand, the most important issue which distinguishes it branding dissertation other competitive brands is its distinctive identity. Brand should know where it stands in the marketplace, many brands change their identity, and some change their logos, some change their colours, but once the identity is created, and it leaves its impression branding dissertation mark on the minds of the consumers.
For example if you see the Nike swoosh logo evolution19, branding dissertation, and the McDonalds logo evolution20 it shows the identity of the brand. Great brands always have simple and affective visual identity, which creates recognition, branding dissertation. In Septemberbranding dissertation, 21GEO TV Network took the initiate to empower, branding dissertation, encourage, and educate the youth of Pakistan under the umbrella of AAG TV, it had everything which was so connected to the youth, as it is the youth oriented channel, branding dissertation, the reason of its establishment was to educate, branding dissertation, entertain and encourage its viewers, empowering the youth of Pakistan I kept my focus on the channel AAG TV as a brand, and found out a lot of things which I did not know before.
php [Last accessed: 4th January ], branding dissertation. aspx [Last accessed: 4th January ]. It was different and entertaining and as it was launched, it spread as the branding dissertation in the market of media - as a new born rock star channel. As discussed in my research methodology, since my topic for my dissertation is Brand Identity, I took interviews with the people who are most appropriate and associated with the brands and know the brand identity accurately and intensely, branding dissertation.
Uzair Amirali Lakdawalla This section is very significant because the following in-depth interviews helped me a lot to analyse my topic, branding dissertation, I branding dissertation my first interview with Uzair Amirali Lakdawalla who is at the position of Associate Manager in the Marketing Department - AAG TV.
The sales and marketing department plans marketing strategies for the channel. AAG TV was launched inand at that time there was a major need for this sort of channel, branding dissertation. The focus was totally on the youth plus the entertainment within. As a marketing manager he opened all the doors of his knowledge upon me. Lakdawalla discussed in-depth factors of branding, Branding dissertation emphasised that it is essential to understand consumers and their demands and facilitate them.
He also says that it is significant to build connection between a consumer and the brand, and build an image in the eyes of the consumer as a brand so they can relate to it.
No brand can survive if it does not facilitate its consumers properly. The message for youth behind the tagline is that keep moving ahead without worrying about branding dissertation outcome. It is challenging for the brand to facilitate their target audience as they want to see a variety.
For me the channel has been pretty successful with execution of their branding dissertation of entertainment for youth by their well thought colour scheme, logo and the theme.
Prof G Micro Class: Brand Strategy
, time: 5:01Branding Dissertation Topics | Branding Thesis Ideas & Topic
Branding, this one simple word, in fact stands for a lot that goes on in the name of marketing. It’s one of the greatest (if not the greatest itself) pillars that erected the tower of marketing. This summation means that if you’re studying branding, you have a lot of options for research. If you’re writing a branding dissertation, you’re not only writing a marketing dissertation (which is the parent subject), you might Disclaimer: nascent-minds is dedicated to providing an ethical tutoring service. We don't provide any sort Branding Dissertation of writing services.. We will not breach university or /10() Jul 06, · Branding or brand management is a part of your Master’s or Ph.D. in Marketing. Although branding is a subcategory subject of Marketing, it is very crucial for your learning curve. The topic for a brand dissertation is restricted to the rules of brand management. Generating branding dissertation ideas for a fantastic paper can be blogger.comted Reading Time: 6 mins
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